What cooler way to launch a new network with a hot song from Robert Randolph and the Family Band. Earlier this year ESPN reached out to RRFB about a song that was on their album “Lickety Split” called “Take The Party” and featured Trombone Shorty. Here’s the original version of the song. http://grooveshark.com/#!/s/Take+The+Party+feat+Trombone+Shorty/5dibOq?src=5
Of course the lyrics had to be re-written to include the names of the SEC schools and edited per ESPN’s requirements. Take the Party was finished by the time I visited Nashville in May. I joined Shannon and Drew at Reed’s studio as they were editing the final mixes.
In July, ESPN filmed the opening video on the campus of Mercer University (to keep it neutral) to create a party atmosphere. Each school in the SEC was represented with a member of their band. Gives it that authentic college feel. I think they captured the essence of the SEC and their fans in the opening video. Check out the link and see for yourself.
Or you can purchase the song here on iTunes.